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Continue reading →: Things I would tell my younger self…I think about the earlier version of me more than I expected to. Not in a nostalgic way. More in a reflective, almost curious way. She was building something without fully knowing what it would become. Making decisions without complete confidence. Carrying a quiet belief that there was something more……
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Continue reading →: What I Learned Scaling a 3PL for Ecommerce Brands in AustraliaWhen we built Virago Logistics, it wasn’t from a logistics background. It came from being close to brands. Watching the pressure build as orders increased, customer expectations rose, and operations quietly started breaking behind the scenes.
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Continue reading →: Back When VEGEMITE Was on the Cutting Edge of SocialBack in 2016, Em Frost was working as the Social Media Manager on VEGEMITE during one of the earliest and most cutting-edge eras of brand social. This reflection looks back on the 10-year anniversary of VEGEMITE Way, the rise of Instagram brand pilots, early Facebook Live, and the brand lessons…
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Continue reading →: What They Don’t Tell You About Being a Founder in LogisticsA raw look at what being a founder in logistics actually involves — from early mornings to late nights, and the unseen work behind building Virago Logistics.
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Continue reading →: We Give a Ship. (And That’s the Point.)I built Virago Logistics because I was a brand owner who needed a 3PL that actually understood brands. Not just pallets.Not just cartons.Not just “we’ll get it out by 5pm.” Brands. There’s a difference. As e-commerce businesses scale, fulfilment stops being a back-of-house function. It becomes infrastructure. And infrastructure either…
Will the real Em Mango please stand up…
Em Frost, Founder/ Director of Growth and Operations of Virago Logistics, a premium 3PL provider based in Melbourne, specialising in fulfilment for fast-growth ecommerce brands across Australia. She works at the intersection of ecommerce, fulfilment, operations, and process design – helping brands scale through clear systems, strong operational visibility, and reliable backend infrastructure.
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Em Frost 