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It’s only the beginning…
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Continue reading →: It’s only the beginning…Over the last fortnight, Virago Logistics packed up one warehouse and rolled into another. Picture this: 10 semi-trailer loads, two sites buzzing at once, six movers, and a rotating Virago Logistics crew packing, palletising, loading, unboxing, and—yes—boxing shelves. (Allen keys were invited. They turned.) We budgeted four days. We did…
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TAR -/rift/
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Continue reading →: TAR -/rift/noun I couldn’t think of a better way to describe the ongoing wave of changes to US import duties and taxes. A quick update on tariffs — and honestly, I don’t know much more than I did last week, but a couple of things have shifted. Here’s the big one:…
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Continue reading →: 🚨 Shipping Suspension to the USA: What E-Comms Need to Do (Before Black Friday Eats Us Alive)If you’re not halfway to a panic attack right now, are you even in e-commerce? This week the universe decided to spice things up: Australia Post and Sendle have hit pause on shipping to the US. Why? Because duties and taxes now need to be collected upfront before anything leaves…
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Shopify Collections: Your Secret Weapon for Smarter Stores
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Continue reading →: Shopify Collections: Your Secret Weapon for Smarter StoresIf you’ve been tinkering with your Shopify store and wondering how to keep it tidy while still making it easy for customers to shop, let me introduce you to the magic of collections. There are really two sides to Shopify: product pages (the detail) and collections (the big picture). Think…
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Effective Wholesale Tips for Shopify Users
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Continue reading →: Effective Wholesale Tips for Shopify UsersIf you’ve watched the video below, this is the companion piece—the cup-of-tea version. Same ideas, more story. Let’s talk about adding wholesale to your brand in a way that gets you on more shelves, smooths your cash flow, and doesn’t turn your inventory into a spreadsheet crime scene. Why Wholesale…





