BFCM is always wild.

If it’s not late deliveries, it’s extreme volumes. If it’s not early mornings, it’s late nights. Usually, it’s all of the above at once.

BFCM is not for the faint-hearted.

And this year, especially for smaller brands, it hit even harder. Not only are you fighting for market share in a crowded newsfeed, but you’re also competing with the realities of the rising cost of living. You’re balancing the pressure of ‘always-on’ sales with the question of when to show up. It’s a lot. I’ve seen the posts, the videos, the exhaustion — and the resilience.

After years of executing BFCM campaigns, I’ve learned a great deal. It’s still one of my favourite times of the year, but as a business owner, it’s also a constant balancing act.

As always, I’m grateful for my team, my clients, and all the small things in between that keep us going. ✨