If you’ve been tinkering with your Shopify store and wondering how to keep it tidy while still making it easy for customers to shop, let me introduce you to the magic of collections.

There are really two sides to Shopify: product pages (the detail) and collections (the big picture). Think of collections as neat little baskets that group all your like-minded products together. Done right, they save you time, make your store easier to navigate, and—most importantly—boost sales.

Automated vs. Manual: Why Work Harder?

Yes, you can build collections manually, but why would you? The best way is to create automated collections. Using tags, you can set your store to automatically pull in any product that matches. For example, tag something “Sale” and voilà—into the Sale collection it goes. Update a tag and the collection updates instantly. It’s like having an extra team member who never sleeps.

Other ways to group your products? By vendor, by type, or by attributes like colour or size. If you’ve got a big range (say kids’ clothing), create size-specific collections—size 6, size 8, size 12—so parents can jump straight to what fits. In fashion or beauty, you might split things into “Trousers,” “T-Shirts,” “Day Cream,” “Night Cream,” “Shampoo,” “Conditioner.” The point is: collections make choice feel effortless.

Don’t Hide Your Best Sellers

Your bestsellers deserve the spotlight. Put them at the top of each collection. When a customer clicks in, make sure their first view is the products people already love—instant social proof without the fuss.

Match Your Collections With Your Content

This is the part most people forget: your social content should line up with your collections. Running an Instagram carousel of your summer must-haves? Don’t just send people to your homepage. Drop them straight into the “Summer Collection” URL so they land exactly where they expect. Nothing kills a sale faster than clicking through only to land on a page that doesn’t match.

Where to Place Them

Your navigation bar—whether across the top or down the side—is prime real estate. Use it wisely. Grouping collections clearly in your menu lets customers move around your store without hunting. The easier you make it for them to shop, the longer they’ll stay (and the more they’ll buy).

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Collections aren’t just admin—they’re strategy. They’re how you turn a scattered product catalogue into a shoppable, intuitive experience. Automate where you can, highlight your winners, and always link your socials back to your collections.

Happy Tuesday tip: tidy up your store today, and watch how much smoother the shopping journey becomes.

— Em